Want to make your child prepared for the future - Learning skills post covid - Don't code just learn to communicate better

*DID YOU KNOW*❓

Recruiters look for soft skills in candidates and there's usually a large gap in the availability of skilled youth!

*Make your child future-ready* with India's first 3-in-1 English skills programme for kids.

🏅 With Mastree's course, your child gets the *special opportunity to write & publish their book/ start their own website/ podcast channel*.

➡️ *BOOK A FREE ENGLISH CLASS* with my affiliate link:

Here

Your child could have *world-class communication skills*. 🗣️ So what are you waiting for?

Claim your slot TODAY! ✅

Hi, want to make your child prepared for the future? Try a free Mastree class: 

https://book.mastree.com/english-art-book/?Referral=Rah2546

Bought Lenovo s340 14" Online from Amazon - During Shopping Festival

 Detailed video coming up on the tricks and tips and how to get Lenovo full warranty

Highly recommended, please buy from below link.. limited time offer and bag free.

Affiliate Link Plug

 Hi,

*DID YOU KNOW*❓

Recruiters look for soft skills in candidates and there's usually a large gap in the availability of skilled youth!

*Make your child future-ready* with India's first 3-in-1 English skills programme for kids.

🏅 With Mastree's course, your child gets the *special opportunity to write & publish their book/ start their own website/ podcast channel*.

➡️ *BOOK A FREE ENGLISH CLASS* with this link:https://book.mastree.com/english-art-book/?Referral=Rah2546

Your child could have *world-class communication skills*. 🗣️ So what are you waiting for?

Claim your slot TODAY! ✅

Farhan Akhtar TVC and Advertisement

Farhan Akhtar's endorsement spree; HUL, Titan Xylys, UB Group, Omron and Tata motors rope in star as brand ambassador and TVC.

 

Presenting list of Ads and TV Commercials featuring Farhan Akthar of Rock On and ZNMD fame

 

 Commercial for Japanese Healthcare device Omron

 

 Xylys watches from Titan featuring FA

 

 Farhan Akthar Dulux TVC - Chamak rahe ho tume

 

Tata Motors TV spot - VO by Akthar Farhan 

 

 HUL Pureit RO TVC Farhan and Prachi

 

 Double of nothing advertisement Farhan Akhtar et al

 

Maruti A-Star Ad with Farhan Akthar

The media buyers said Akhtar is charging an estimated 4 crore per year and most deals are for two years.

No advertisements for Farhan Akhtar

Brandsphere in Social Media

Social Media Brandsphere - Brandstory

Relevance, Reach and Resonance

Source : www.theconversationprism.com

Famous forgotten Indian brands

Presenting below some of the homegrown category leaders who held their sway and still have a huge fan following. These brands have a huge recall and most are sold internationally as well

Ayurvedic Health Products (FMHG)

Jai Kajal - (Eye Product/ Cosmetic) Western India Chemical Co.

Buy from here Jai Kajal

Jiwadaya Netraprabha - (Eye Drops/Medicine) Jiwadaya Netraprabha Pharmaceuticals Pvt Ltd.

Buy eye drops here (external link)

 

Kailas Jeevan - (Multipurpose Ayurvedic Cream) Ayurved Sumshodhanalaya 

Kailas Jeevan

Buy Kailas Jeevan Here (link)

 

Kachua Chaap Machhar Agarbatti; Tortoise - (Mosquito coil / repellent) Bombay Chemicals Ltd.

Dukh Dabav Lep - (Pain Inflammation plaster) Bhawanji Lakhamshi Mody & Co 

Buy original dukh dabav here

Food Products (FMCG)

Vandevi Hing - (Asafoetida Powder) - Kinjin Food / V.N Thakkar

 

Ravalgaon Loco Chocolate - (Sugar Candy / Confectionery) Walchand Hirachand Group

Stationery Items

Joker Gum - (Craft glue paste) Thakker Corporation

Lot of nostalgia attached to these famous brands; with some strong marketing back-up they have potential to make it big in the thriving OTC and FMCG segments

Big players with bigger advertising budgets can turn around these famous regional products to money spinning national brands and create line extensions. Brand managers please note these could be up for grabs and a great investment.

Surprisingly most of these products and brands have their origin in Maharashtra - Jai Kajal, Jiwadaya Netraprabha, 

Buy eye drops here (external link)

Kailas Jeevan, Kachua Chaap Machhar Agarbatti, Dukh Daba-v Lep, Vandevi Hing, Ravalgaon Loco Chocolate, Joker Gum! How many have you heard or used ?

Buy original dukh dabav here

Jiwadaya cooling eye drops

Sana "Toing" Khan Yatra.com new TVC with Salman

Sana Khan who is appearing in the 6th season of Bigg Boss "Alag Che" reality show was currently seen in a new advertisement released by Yatra.com
 

The Amul Macho girl this time has a considerable screen time compared to the first Yatra.com TVC where she played a blink and you miss secretary (watch at 0.32 sec)



"Har Yatra se pehle Yatra.com". It is reported that the Bollywood actor Salman Khan has invested an undisclosed amount in this Gurgaon-based online travel company

Array of content marketing options — balance of difficulty and value

Enjoyed this infographic? Read more marketing tips .

Malaika Arora Khan v/s Salman Khan

30 Plus from Dabur to be pitted against Revital from Ranbaxy

Ten years ago, despite being famous for the 30+ brand with filmstar Jitendra as their mascot, Ajanta Pharma and the brand did not invest in itself.

 

Now Dabur has roped in Bollywood item queen Malaika Arora Khan to revitalise the brand it acquired in May last year.

 

30Plus with a new positioning to compete with Ranbaxy's Revital, which is promoted by superstar Salman Khan

Salman Khan the new face of Ranbaxy’s Revital replaced cricketer Yuvraj Singh who was the brand ambassador earlier

Relaunched Thirty Plus the health rejuvenator and energiser brand now sold to Forty Plus Men

Marketing: From a male to a female brand ambassador - 30Plus

Buy here Revital

From a male to a female brand ambassador - 30Plus

30 Plus the famous old OTC brand has come a long way..

From 1990 to 2012
From 'The best has just begun!' to 'Ho Jaa Youngeela Re!'
From Ajanta Pharma to Dabur India
From Jeetendra to Malika Arora Khan..

Thirty Plus has really got a Enery Booster.. and as they said The power to go!

 

Pharma OTC: Malaika Arora Khan v/s Salman Khan

Buy Revital

Little Nemo In Slumberland - Doodle

Interactive doodle of one of Winsor Zenic McCay works, "Little Nemo in Slumberland."

 

 

Winsor Zenic McCay - Google Doodle for today - 15th October 2012

Nirahua with red Gamcha

 

 

 

 

 

 

 

Dinesh lal Yadav has taken shapath (oath) in Bigg boss to wear the red gamcha on his head

 Salman Khan made everyone take the sacrosanct shapath which is – bura mat dekho, bura mat bolo and bura mat suno on opening day of Bigg Boss 6

 

Eliminated on 12th October

Update #1 : Bhojpuri film actor Dinesh Lal Yadav also popularly known as Nirahua is the 1st contestant evicted from the house

  

Re-Entered on 17th November

Update #2 : Dinesh Lal Yadav a popular face in U.P, MP, Bihar & Jharkhand makes re-entry: Staying  in the mud house, built adjacent to the main Bigg Boss 6 house.  

 

Evicted from the house for a second time on 12th December

Update #3: Mid week eliminations see Dinesh Lal Yadav aka Nirahua bidding final goodbye to Bigg Boss 6!.

Asian Paints unveils new brand identity

 

New-look Asian Paints finds an uncanny resemblance to the ongoing ICC T20 WC logo

#dontnowhatodo

 

TV screen clutter in India TRAI v/s IBF -- what the viewer thinks?

TV channel's self-promotional advertisements occupying disproportionate screen space in case of part screen advertisements!

 

Some examples of frequent part screen advertisements in distracting advertisement formats which were captured on a random Sunday

There are no exceptions all channels occupy a considerable portion of screen space and cause distraction to the viewer who has paid for the content. 

Excerpts on in programme advertising from TRAI’s CONSULTATION PAPER ON ADVERTISEMENTS ON TV CHANNELS

 "It is quite obvious that cluttering of the TV screens may not be a desirable trend as far as the consumers viewing experience is concerned.  

All advertisements should be clearly distinguishable from the programme and should not in any manner interfere with the programme viz., use of lower part of screen to carry captions, static or moving alongside the programme.  

In case of part screen advertisements, the advertisement shares the screen space with the regular programme content. In this case, the size of the programme screen is reduced and either a bar at the sides or bottom or a combination thereof is used to feed the advertisements. Part screen advertisements could also be in the form of miniaturised video clips, generally displayed without audio, overlapping the regular programme. The different forms of part screen advertisements are Picture-in-Picture(PIP), popups, scrolls, tickers etc. The examples of this form of advertisements are the ones, in the bottom portion of the screen in news channels, in the left and bottom portion of the screen in a live cricket telecast when the bowler is preparing to bowl, pop ups or falling images during movies, self-promotional video clips of upcoming programmes etc."

 

Broadcasters on their part question Trai’s mandate to regulate content and advertising norms, they are not bothered by viewer experience.  

Excerpts from IBF’s RESPONSE TO THE TRAI’s CONSULTATIONPAPER ON ADVERTISEMENTS ON TV CHANNELS

"The broadcaster must deliver viewers to advertisers and does so by judicious choice of the level (and perhaps the type) of advertising it proposes along with an attractive enough vehicle to attract the prospective buyers of the advertisers products to watch.

For TRAI to view advertisements as an inherent nuisance that impedes viewing reflects a basic lack of understanding of the business model of the broadcasting industry"

Who will listen to what we have to say and what we want?

TOP BISCUITS - Parle and Bisk Farm

Who owns this Brand ?? TOP BISCUITS,
See the TVC and their marketing to decide

'Crispy cracker with the finest taste of butter' from Parle Biscuits 'TOP"
 

'This Salty Buttery Biscuit has redefined biscuit eating' from Bisk Farm "THE TOP"

Is it a generic category like Marie Biscuits?

https://dontknowhatodo.blogspot.com/2012/10/asian-paints-unveils-new-brand-identity.htmlasian-paints-unveils-new-brand-identity

Return of Colgate ring of confidence

 

 

 

Recently noticed New TVC from Colgate featuring kids where the controversial ring is making a comeback. Here are some pictures from the earlier campaign

JnJ NRP TVC on SMJ - First Golden Minute Project

Johnson & Johnson's Neonatal Resuscitation Program (NRP) television commercial as seen as a sponsor on Aamir Khan's Satyamev Jayate

                                                  Advertisment for J&J & IAP shown on Star TV

Birth asphyxia, when a baby is not able to breathe at birth,is a major cause of newborn mortality in India and also contributes to cerebral palsy and mental retardation .

See some famous faces in the Ad - Atul Kulkarni, Vikas Kumar doing a street skit

After Amway it is Tupperware for tvc india

Direct marketing giants have to advertise on TV in India, the latest is Tupperware to air a commercial on TV

"She Can You Can" stories and the same crowd sourcing strategy to gather content

Saloni Malhotra's story being told here

According to estimates Direct selling biz to reach Rs 10843 cr size  which may be a strong enough reson to move away from "No advertising route for Tupperware, it’s direct selling "

Though in the past Tupperware has done product placement in movies like Bodyguard and We are Family

Watch Chhavi Rajawat story here the campaign conceptualized and executed by IBD India

In the past Amway’s TVC has become a regular on prime-time GEC while Avon ad campaigns have been run on FM radio and across the print medium.

Gender equality in Cadbury India's commercials

Krafts foods the owner of Cadbury brands like Oreo and Bournvita have versions of their TVCs featuring both boys and girls.

The ADs with punch lines 'Twist, Lick and Dunk'and 'Tayyari jeet ki' are a welcome change in a gender biased world of marketing.

The latest in the series is a girl practicing basketball



The boy in gymnastics commercial for Bournvita



Oreo advertisement in the Girl and Boy version





Compare this to my previous post where women were projected as an object of desire and which sparked off tweets and a newspaper report

Intimate Advertisements: Indian TVC

What's with the keys, ladies and married men?

Seductive ways to sell feminine products through bizarre commercials on TV

Parachute Advansed Body Lotion (You need to be licking fresh in summer)



Clean and Dry Intimate Wash (Offers fairness and freshness - God knows where)

As they say - beat the heat and enliven your senses though suggestive marketing!
Whitness down there..