Don’t throw away your old Tee, live sustainable

 Confused about what to do with old T-Shirts that you have outgrown. With the recent talk on sustainability and green fashion we have decided to upcycle it into a beautiful cushion cover. This pillow case needs no sewing. DIY craft for lockdown.

Handmade cushion without stitching

DIY craft idea for online classes using Amazon Cardboard box

 Confused with all the delivery boxes piling up,

Confused about zoom virtual backgrounds not working 

Don’t have a fancy book shelf at home for online classes?

Simply follow steps from this video to Rock your Zoom Classes!

Not a 5 minute hack

State tableau on display at Rajpath during 64th Republic Day Parade in New Delhi

Tableaux from different Indian states presenting the varied historical, architectural and cultural heritage of the country.

The 64th Republic Day Celebrations on 26th January 2013 at New Delhi India is a grand display of its military might and rich cultural exhibits.

Republic Day Parade – 2012 Awards

Brandsphere in Social Media

Social Media Brandsphere - Brandstory

Relevance, Reach and Resonance

Source : www.theconversationprism.com

Famous forgotten Indian brands

Presenting below some of the homegrown category leaders who held their sway and still have a huge fan following. These brands have a huge recall and most are sold internationally as well

Ayurvedic Health Products (FMHG)

Jai Kajal - (Eye Product/ Cosmetic) Western India Chemical Co.

Buy from here Jai Kajal

Jiwadaya Netraprabha - (Eye Drops/Medicine) Jiwadaya Netraprabha Pharmaceuticals Pvt Ltd.

Buy eye drops here (external link)

 

Kailas Jeevan - (Multipurpose Ayurvedic Cream) Ayurved Sumshodhanalaya 

Kailas Jeevan

Buy Kailas Jeevan Here (link)

 

Kachua Chaap Machhar Agarbatti; Tortoise - (Mosquito coil / repellent) Bombay Chemicals Ltd.

Dukh Dabav Lep - (Pain Inflammation plaster) Bhawanji Lakhamshi Mody & Co 

Buy original dukh dabav here

Food Products (FMCG)

Vandevi Hing - (Asafoetida Powder) - Kinjin Food / V.N Thakkar

 

Ravalgaon Loco Chocolate - (Sugar Candy / Confectionery) Walchand Hirachand Group

Stationery Items

Joker Gum - (Craft glue paste) Thakker Corporation

Lot of nostalgia attached to these famous brands; with some strong marketing back-up they have potential to make it big in the thriving OTC and FMCG segments

Big players with bigger advertising budgets can turn around these famous regional products to money spinning national brands and create line extensions. Brand managers please note these could be up for grabs and a great investment.

Surprisingly most of these products and brands have their origin in Maharashtra - Jai Kajal, Jiwadaya Netraprabha, 

Buy eye drops here (external link)

Kailas Jeevan, Kachua Chaap Machhar Agarbatti, Dukh Daba-v Lep, Vandevi Hing, Ravalgaon Loco Chocolate, Joker Gum! How many have you heard or used ?

Buy original dukh dabav here

Jiwadaya cooling eye drops

Sana "Toing" Khan Yatra.com new TVC with Salman

Sana Khan who is appearing in the 6th season of Bigg Boss "Alag Che" reality show was currently seen in a new advertisement released by Yatra.com
 

The Amul Macho girl this time has a considerable screen time compared to the first Yatra.com TVC where she played a blink and you miss secretary (watch at 0.32 sec)



"Har Yatra se pehle Yatra.com". It is reported that the Bollywood actor Salman Khan has invested an undisclosed amount in this Gurgaon-based online travel company

Array of content marketing options — balance of difficulty and value

Enjoyed this infographic? Read more marketing tips .

From a male to a female brand ambassador - 30Plus

30 Plus the famous old OTC brand has come a long way..

From 1990 to 2012
From 'The best has just begun!' to 'Ho Jaa Youngeela Re!'
From Ajanta Pharma to Dabur India
From Jeetendra to Malika Arora Khan..

Thirty Plus has really got a Enery Booster.. and as they said The power to go!

 

Pharma OTC: Malaika Arora Khan v/s Salman Khan

Buy Revital

Little Nemo In Slumberland - Doodle

Interactive doodle of one of Winsor Zenic McCay works, "Little Nemo in Slumberland."

 

 

Winsor Zenic McCay - Google Doodle for today - 15th October 2012

Nirahua with red Gamcha

 

 

 

 

 

 

 

Dinesh lal Yadav has taken shapath (oath) in Bigg boss to wear the red gamcha on his head

 Salman Khan made everyone take the sacrosanct shapath which is – bura mat dekho, bura mat bolo and bura mat suno on opening day of Bigg Boss 6

 

Eliminated on 12th October

Update #1 : Bhojpuri film actor Dinesh Lal Yadav also popularly known as Nirahua is the 1st contestant evicted from the house

  

Re-Entered on 17th November

Update #2 : Dinesh Lal Yadav a popular face in U.P, MP, Bihar & Jharkhand makes re-entry: Staying  in the mud house, built adjacent to the main Bigg Boss 6 house.  

 

Evicted from the house for a second time on 12th December

Update #3: Mid week eliminations see Dinesh Lal Yadav aka Nirahua bidding final goodbye to Bigg Boss 6!.

Asian Paints unveils new brand identity

 

New-look Asian Paints finds an uncanny resemblance to the ongoing ICC T20 WC logo

#dontnowhatodo

 

TOP BISCUITS - Parle and Bisk Farm

Who owns this Brand ?? TOP BISCUITS,
See the TVC and their marketing to decide

'Crispy cracker with the finest taste of butter' from Parle Biscuits 'TOP"
 

'This Salty Buttery Biscuit has redefined biscuit eating' from Bisk Farm "THE TOP"

Is it a generic category like Marie Biscuits?

https://dontknowhatodo.blogspot.com/2012/10/asian-paints-unveils-new-brand-identity.htmlasian-paints-unveils-new-brand-identity

Return of Colgate ring of confidence

 

 

 

Recently noticed New TVC from Colgate featuring kids where the controversial ring is making a comeback. Here are some pictures from the earlier campaign

Ballia - Hidden tourist destination

View Larger Map

Surahataal, Ballia, Uttar Pradesh, India

Visit Surha Taal Lake in Eastern UP

Surha Tal in Ballia

It is said Migratory birds from Siberia, and other colder regions, migrate to this lake to spend their winters here.In the deeper parts of the lake, large quantities of the weed called siwar are grown.

Location	About 17 km from Ballia bus stand, on the road leading to Maniar & 1 km from Maniar, total distance 18 km from Ballia city, 159 km from Varanasi, in district Ballia, U.P., India
Ideal time to visit	Oct.- March

Other regions in Incredible India - Eastern UP
Gorakhnath Temple (Gorakhpur), Sarnath (Varanasi), Saidpur Bhitri (Ghazipur), Shringverpur (Allahabad), Kaushambi, Chunar, Vindhyachala (Mirzapur), Devipatan (Gonda), Magahar (Basti), Bhrigu Temple (Ballia), Shravasti, Ayodhya (Faizabad), Kushinagar, Chitrakut, Jaunpur etc

DiD L'il Champs (Dance Kay Bapp) Masters

Chote Miyan with DID Little Master judging reality show on TV

Sachin Pilgaonkar and Marzi Pestonji #Sameguy

Look alikes Master Sachin and Master Marzi

Don't they look like cute twins
Zee TV's DiD L'il Champs (Dance Ke Baap) 

My Blog Tag Cloud

advertisement amway atom background banners blog blogthis car changed chidiya com comments commercials confused dd deaths design dharam email facebook ganpati http india indiabulls indian intimate joke journo ki labels links list marketing movie mumbai personal pm politics post rookie sell share sone street tupperware tv tvc tweets twitter vishy

created at TagCrowd.com

After Amway it is Tupperware for tvc india

Direct marketing giants have to advertise on TV in India, the latest is Tupperware to air a commercial on TV

"She Can You Can" stories and the same crowd sourcing strategy to gather content

Saloni Malhotra's story being told here

According to estimates Direct selling biz to reach Rs 10843 cr size  which may be a strong enough reson to move away from "No advertising route for Tupperware, it’s direct selling "

Though in the past Tupperware has done product placement in movies like Bodyguard and We are Family

Watch Chhavi Rajawat story here the campaign conceptualized and executed by IBD India

In the past Amway’s TVC has become a regular on prime-time GEC while Avon ad campaigns have been run on FM radio and across the print medium.

Gender equality in Cadbury India's commercials

Krafts foods the owner of Cadbury brands like Oreo and Bournvita have versions of their TVCs featuring both boys and girls.

The ADs with punch lines 'Twist, Lick and Dunk'and 'Tayyari jeet ki' are a welcome change in a gender biased world of marketing.

The latest in the series is a girl practicing basketball



The boy in gymnastics commercial for Bournvita



Oreo advertisement in the Girl and Boy version





Compare this to my previous post where women were projected as an object of desire and which sparked off tweets and a newspaper report

Republic Day Parade – 2012 Awards

The best performance of Marching Contingent from three Services, Para­Military Forces and Tableaux from various States/ Ministries/Departments and School Children items on the occasion in India's Republic Day celebrations have been awaded as below:

I. BEST MARCHING CONTINGENT AMONG THE THREE SERVICES
   INDIAN AIR FORCE

II. BEST MARCHING CONTINGENT AMONG PARA-MILITARY FORCES AND OTHER AUXILARY MARCHING CONTINGENTS
    BORDER SECURITY FORCE (BSF)

III BEST THREE TABLEAUX

FIRST : Ministry of Human Resources Development - (Deptt. of School Education & Literacy)

 

SECOND : Goa

 
THIRD : Karnataka

 
IV. BEST SCHOOL CHILDREN ITEMS.

      (i) GOVT. SARVODAYA KANYA VIDYALAYA, HASTSAL, DELHI

      (ii) NORTH CENTRAL ZONE CULTURAL CENTRE, ALLAHABAD

V. CONSOLATION PRIZE
     KENDRIYA VIDYALAYA SCHOOL, R.K. PURAM, NEW DELHI

63rd R-Day Rajpath Delhi - Republic day tableau winner

More..
2013 Images of Indian Republic Day - Ministry Tableau and Floats 
States tableau on display at Rajpath during 64th Republic Day Parade in New Delhi