Famous forgotten Indian brands

Presenting below some of the homegrown category leaders who held their sway and still have a huge fan following. These brands have a huge recall and most are sold internationally as well

Ayurvedic Health Products (FMHG)

Jai Kajal - (Eye Product/ Cosmetic) Western India Chemical Co.

Buy from here Jai Kajal

Jiwadaya Netraprabha - (Eye Drops/Medicine) Jiwadaya Netraprabha Pharmaceuticals Pvt Ltd.

Buy eye drops here (external link)

 

Kailas Jeevan - (Multipurpose Ayurvedic Cream) Ayurved Sumshodhanalaya 

Kailas Jeevan

Buy Kailas Jeevan Here (link)

 

Kachua Chaap Machhar Agarbatti; Tortoise - (Mosquito coil / repellent) Bombay Chemicals Ltd.

Dukh Dabav Lep - (Pain Inflammation plaster) Bhawanji Lakhamshi Mody & Co 

Buy original dukh dabav here

Food Products (FMCG)

Vandevi Hing - (Asafoetida Powder) - Kinjin Food / V.N Thakkar

 

Ravalgaon Loco Chocolate - (Sugar Candy / Confectionery) Walchand Hirachand Group

Stationery Items

Joker Gum - (Craft glue paste) Thakker Corporation

Lot of nostalgia attached to these famous brands; with some strong marketing back-up they have potential to make it big in the thriving OTC and FMCG segments

Big players with bigger advertising budgets can turn around these famous regional products to money spinning national brands and create line extensions. Brand managers please note these could be up for grabs and a great investment.

Surprisingly most of these products and brands have their origin in Maharashtra - Jai Kajal, Jiwadaya Netraprabha, 

Buy eye drops here (external link)

Kailas Jeevan, Kachua Chaap Machhar Agarbatti, Dukh Daba-v Lep, Vandevi Hing, Ravalgaon Loco Chocolate, Joker Gum! How many have you heard or used ?

Buy original dukh dabav here

Jiwadaya cooling eye drops

Malaika Arora Khan v/s Salman Khan

30 Plus from Dabur to be pitted against Revital from Ranbaxy

Ten years ago, despite being famous for the 30+ brand with filmstar Jitendra as their mascot, Ajanta Pharma and the brand did not invest in itself.

 

Now Dabur has roped in Bollywood item queen Malaika Arora Khan to revitalise the brand it acquired in May last year.

 

30Plus with a new positioning to compete with Ranbaxy's Revital, which is promoted by superstar Salman Khan

Salman Khan the new face of Ranbaxy’s Revital replaced cricketer Yuvraj Singh who was the brand ambassador earlier

Relaunched Thirty Plus the health rejuvenator and energiser brand now sold to Forty Plus Men

Marketing: From a male to a female brand ambassador - 30Plus

Buy here Revital