October 26, 2012

Malaika Arora Khan v/s Salman Khan

30 Plus from Dabur to be pitted against Revital from Ranbaxy

Ten years ago, despite being famous for the 30+ brand with filmstar Jitendra as their mascot, Ajanta Pharma and the brand did not invest in itself.

Now Dabur has roped in Bollywood item queen Malaika Arora Khan to revitalise the brand it acquired in May last year.

30Plus with a new positioning to compete with Ranbaxy's Revital, which is promoted by superstar Salman Khan

Salman Khan the new face of Ranbaxy’s Revital replaced cricketer Yuvraj Singh who was the brand ambassador earlier

Relaunched Thirty Plus the health rejuvenator and energiser brand now sold to Forty Plus Men

Marketing: From a male to a female brand ambassador - 30Plus

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