December 22, 2012

Famous forgotten Indian brands

Presenting below some of the homegrown category leaders who held their sway and still have a huge fan following. These brands have a huge recall and most are sold internationally as well

Ayurvedic Health Products (FMHG)

Jai Kajal - (Eye Product/ Cosmetic) Western India Chemical Co.

Jai Kajal brand

Jiwadaya Netraprabha - (Eye Drops/Medicine) Jiwadaya Netraprabha Pharmaceuticals Pvt Ltd.

Jiwadaya Netraprabha eye
Jiwadaya ayurvedic otc eye drops
Kailas Jeevan - (Multipurpose Ayurvedic Cream) Ayurved Sumshodhanalaya ASUM

Kailash Jeevan Cream Pune
OTC ayurvedic cream brand asum
Kachua Chaap Machhar Agarbatti; Tortoise - (Mosquito coil / repellent) Bombay Chemicals Ltd.

Tortoise mosquito coil

Kachua Chaap Machhar Agarbatti

Dukh Dabav Lep - (Pain Inflammation plaster) Bhawanji Lakhamshi Mody & Co

Dukh Dabav Lep

Ayurvedic pain plaster inflammation

Food Products (FMCG)

Vandevi Hing - (Asafoetida Powder) - Kinjin Food / V.N Thakkar

Vandevi Hing - (Asafoetida Powder)
Vandevi Hing Irani Ras Kani
Ravalgaon Loco Chocolate - (Sugar Candy / Confectionery) Walchand Hirachand Group

Ravalgaon Laco brand chocolate

Stationery Items

Joker Gum - (Craft glue paste) Thakker Corporation

Joker paste gum school

Lot of nostalgia attached to these famous brands; with some strong marketing back-up they have potential to make it big in the thriving OTC and FMCG segments

Big players with bigger advertising budgets can turn around these famous regional products to money spinning national brands and create line extensions. Brand managers please note these could be up for grabs and a great investment.

Surprisingly most of these products and brands have their origin in Maharashtra - Jai Kajal, Jiwadaya Netraprabha, Kailas Jeevan, Kachua Chaap Machhar Agarbatti, Dukh Daba-v Lep, Vandevi Hing, Ravalgaon Loco Chocolate, Joker Gum! How many have you heard or used ?

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