June 16, 2012

After Amway it is Tupperware for tvc india

Direct marketing giants have to advertise on TV in India, the latest is Tupperware to air a commercial on TV

"She Can You Can" stories and the same crowd sourcing strategy to gather content

Saloni Malhotra's story being told here

According to estimates Direct selling biz to reach Rs 10843 cr size  which may be a strong enough reson to move away from "No advertising route for Tupperware, it’s direct selling "

Though in the past Tupperware has done product placement in movies like Bodyguard and We are Family

Watch Chhavi Rajawat story here the campaign conceptualized and executed by IBD India

In the past Amway’s TVC has become a regular on prime-time GEC while Avon ad campaigns have been run on FM radio and across the print medium.

1 comment:

Ayesha Tivari said...

It's true amway is the best in india and got good market in..

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