April 06, 2012

Gender equality in Cadbury India's commercials

Krafts foods the owner of Cadbury brands like Oreo and Bournvita have versions of their TVCs featuring both boys and girls.

The ADs with punch lines 'Twist, Lick and Dunk'and 'Tayyari jeet ki' are a welcome change in a gender biased world of marketing.

The latest in the series is a girl practicing basketball

The boy in gymnastics commercial for Bournvita

Oreo advertisement in the Girl and Boy version

Compare this to my previous post where women were projected as an object of desire and which sparked off tweets and a newspaper report

April 02, 2012

Intimate Advertisements: Indian TVC

What's with the keys, ladies and married men?

Seductive ways to sell feminine products through bizarre commercials on TV

Parachute Advansed Body Lotion (You need to be licking fresh in summer)

Clean and Dry Intimate Wash (Offers fairness and freshness - God knows where)

As they say - beat the heat and enliven your senses though suggestive marketing!
Whitness down there..