January 31, 2012

Why TOI is better than The Hindu

Their strategy for readership is based on data and reading habits..

When God bows down to celebrity news, it shows our interest in famous people.

My post “Jay Dev Jai Dev” was on top since it debuted in 2006 just to be upstaged by the more popular “Famous celebrity deaths” in a short span of 45 days since it came online.

TOI always "Stay ahead of the Times"

They connect to the urban youth and that's what advertisers want

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