Presenting below some of the homegrown category leaders who held their sway and still have a huge fan following. These brands have a huge recall and most are sold internationally as well
Ayurvedic Health Products (FMHG)
Jai Kajal - (Eye Product/ Cosmetic) Western India Chemical Co.
Jiwadaya Netraprabha - (Eye Drops/Medicine) Jiwadaya Netraprabha Pharmaceuticals Pvt Ltd.
Kailas Jeevan - (Multipurpose Ayurvedic Cream)
Ayurved Sumshodhanalaya
Kailas Jeevan
Kachua Chaap Machhar Agarbatti; Tortoise - (Mosquito coil / repellent) Bombay Chemicals Ltd.
Dukh Dabav Lep - (Pain Inflammation plaster) Bhawanji Lakhamshi Mody & Co
Food Products (FMCG)
Vandevi Hing - (Asafoetida Powder) - Kinjin Food / V.N Thakkar
Ravalgaon Loco Chocolate - (Sugar Candy / Confectionery) Walchand Hirachand Group
Stationery Items
Joker Gum - (Craft glue paste)
Thakker Corporation
Lot of nostalgia attached to these famous brands; with some strong marketing back-up they have potential to make it big in the thriving OTC and FMCG segments
Big players with bigger advertising budgets can turn around these famous regional products to money spinning national brands and create line extensions. Brand managers please note these could be up for grabs and a great investment.
Surprisingly most of these products and brands have their origin in Maharashtra
- Jai Kajal, Jiwadaya Netraprabha,
Kailas Jeevan, Kachua Chaap Machhar Agarbatti, Dukh Daba-v Lep, Vandevi Hing, Ravalgaon Loco Chocolate, Joker Gum! How many have you heard or used ?
