Gender equality in Cadbury India's commercials

Krafts foods the owner of Cadbury brands like Oreo and Bournvita have versions of their TVCs featuring both boys and girls.

The ADs with punch lines 'Twist, Lick and Dunk'and 'Tayyari jeet ki' are a welcome change in a gender biased world of marketing.

The latest in the series is a girl practicing basketball



The boy in gymnastics commercial for Bournvita



Oreo advertisement in the Girl and Boy version





Compare this to my previous post where women were projected as an object of desire and which sparked off tweets and a newspaper report

Intimate Advertisements: Indian TVC

What's with the keys, ladies and married men?

Seductive ways to sell feminine products through bizarre commercials on TV

Parachute Advansed Body Lotion (You need to be licking fresh in summer)



Clean and Dry Intimate Wash (Offers fairness and freshness - God knows where)

As they say - beat the heat and enliven your senses though suggestive marketing!
Whitness down there..

Dancing alone in a Hotel - Agent Vinod

How many inspirations make a Bollywood song..

1.
The "Original" from Saif starrer Agent Vinod

2.
Beats of the song from..



3.
Video "concept" from



4.
Dance "moves" from



The masala mix on Indian cinema seen in ""Pyaar Ki Pungi"

Edward Furlong - Terminator 2

Remember?

Republic Day Parade – 2012 Awards

The best performance of Marching Contingent from three Services, Para­Military Forces and Tableaux from various States/ Ministries/Departments and School Children items on the occasion in India's Republic Day celebrations have been awaded as below:

I. BEST MARCHING CONTINGENT AMONG THE THREE SERVICES
   INDIAN AIR FORCE

II. BEST MARCHING CONTINGENT AMONG PARA-MILITARY FORCES AND OTHER AUXILARY MARCHING CONTINGENTS
    BORDER SECURITY FORCE (BSF)

III BEST THREE TABLEAUX

FIRST : Ministry of Human Resources Development - (Deptt. of School Education & Literacy)

 

SECOND : Goa

 
THIRD : Karnataka

 
IV. BEST SCHOOL CHILDREN ITEMS.

      (i) GOVT. SARVODAYA KANYA VIDYALAYA, HASTSAL, DELHI

      (ii) NORTH CENTRAL ZONE CULTURAL CENTRE, ALLAHABAD

V. CONSOLATION PRIZE
     KENDRIYA VIDYALAYA SCHOOL, R.K. PURAM, NEW DELHI

63rd R-Day Rajpath Delhi - Republic day tableau winner

More..
2013 Images of Indian Republic Day - Ministry Tableau and Floats 
States tableau on display at Rajpath during 64th Republic Day Parade in New Delhi

Why TOI is better than The Hindu

Their strategy for readership is based on data and reading habits..

When God bows down to celebrity news, it shows our interest in famous people.

My post “Jay Dev Jai Dev” was on top since it debuted in 2006 just to be upstaged by the more popular “Famous celebrity deaths” in a short span of 45 days since it came online.

TOI always "Stay ahead of the Times"

They connect to the urban youth and that's what advertisers want

Mumbai DNA

@PMOIndia

Take your pick